Moncler Re/Icons - Pioneers in Moncler

Moncler celebrates the spirit of individuality and innovation with Moncler Re/Icons, a collection that revisits some of the brand’s most iconic archival designs. Fronted by three influential figures — Cher, JENNIE and Grace Jones — the campaign brings together fashion, music and culture, honouring those who have shaped their own paths and inspired generations.

Drawing inspiration from Moncler’s alpine heritage, the collection reimagines signature outerwear with a contemporary perspective. Photographed and directed by Gabriel Moses, the campaign captures each icon’s distinctive personality, highlighting the power of self-expression and what it means to be a pioneer.

Cher: An Icon of Reinvention

A defining figure in music, film and fashion, Cher represents decades of fearless reinvention. For the campaign, she wears the Moncler Re/Icons Himalaya jacket in white and the Verone jacket in black, styled with a striking yellow scarf that pays tribute to one of her most memorable stage looks.

JENNIE: A New Generation of Influence

From K-pop superstar to global fashion icon, JENNIE embodies a new generation of creativity and individuality. She appears in the Moncler Re/Icons Karakorum jacket in black and the Moncler Re/Icons Tibb gilet in caramel, reflecting her influence across music, fashion and contemporary culture.

Grace Jones: The Power of Individuality

Known for her avant-garde style and uncompromising identity, Grace Jones has continuously challenged conventions throughout her career. Wearing the Moncler Re/Icons Karakorum jacket in deep purple, she brings her unmistakable presence to the campaign, celebrating originality and the freedom to stand apart.

Reimagining Moncler's Heritage

More than a celebration of archival designs, Moncler Re/Icons connects the brand’s mountaineering roots with the cultural pioneers of today. Through Cher, JENNIE and Grace Jones, the collection highlights how timeless design continues to evolve while remaining true to its heritage.